SEO stands for “search engine optimization” and is essentially a way of organizing and ranking websites by reliability and accuracy for people’s internet searches. It increases the quality and quantity of traffic to your site.
If you view the Internet like one giant library, it would obviously need a system to organize everything. Although SEO is a tad bit more complicated than the Dewey Decimal System, it has a similar concept to help simplify and find what we need.
How SEO Works
When you have a question or are wondering what something means, people naturally go to the search engines Google or Bing. You enter what you need, and somehow hundreds of websites appear out of thin air within a second. But no one knows what happens to get those results.
That’s where SEO comes into place. Whatever search engine you are using has crawlers that are released to find and gather all the information they can on the Internet. Data is then marked with 1s and 0s to begin making an index. That index is filtered through a sophisticated algorithm to sort and match the information with your inquiry.
Many factors are played out during this process, but experts try to focus and rank on only vital aspects. For example, link authority features, content features, keyword agnostic features, brand features, social metrics, and traffic/query data.
Now for the optimization part of SEO. People who write this content and upload it to their websites are beautifying and buttering up their content. This allows search engines to understand what they’re looking at quickly, and users who search related topics will be satisfied with results.
Finding a Digital Marketing Agency
Digital marketing agencies specialize in helping companies or businesses with their websites using SEO. SEO services should not differ much by company, but rather their approach.
The key is finding a company that makes sure its teams strategize easier accessibility to websites. You want to find a company that will help you promote and improve your brand. Basically, the agency needs to know the lay of the land when it comes to search engine optimization, and use that to help scale your needs on your website.
Careers with SEO
Due to the booming increase of SEO services over the years, jobs are now available involving this field. Even if you have no agency experience, the right amount of technology skills can increase your probability in starting a role with SEO
Professions in SEO can be beneficial due to the diverse and varied paths in the industry. Detail oriented people fit better in this category, perfecting plans while juggling other aspects of the business.
There are three types of SEO specialists, in-house, agency, and freelance that can serve as a starting job. But there is an abundance of different jobs that pay well once you’ve mastered this service.
Conclusion
Now that SEO seems a little bit more familiar becoming successful in learning the ins and outs of this industry may not seem so overwhelming.
Search Engine Optimization has helped everyone at some time in finding the information we need online, making our lives a lot easier than we thought.